Thursday, August 19, 2010

Do Your Customers Taste a Rainbow?

Chicago Bulls guard Derrick Rose is a Skittles fanatic, so when the Windy City-based candymaker found out, they hooked him up.

According to this article on CNBC.com, Wrigley, the company that makes the fruit-flavored candy, brought a custom Skittles vending machine to his house and promised to keep it stocked with Skittles for at least three years.

That's not even the coolest part: Rose gets the machine and the Skittles for free. The machine holds every variety of Skittles and it tempts him, in his own voice, whenever he walks by the machine.

As the article author mentions, this is a great lesson in public relations. But it's really a great lesson in client service. Doing something special for a client who says they love you will only make them love you more.

Maybe you're not bringing a vending machine to your client's office, but there are plenty of ways you can show a client you care about them. Handwritten thank-you notes, forwarding an article you find interesting, asking about their personal life, knowing things about them that even their co-workers don't know, are just some of the ways.

What are you doing today to show your clients you love them?

Ed

Wednesday, August 18, 2010

ABI Improves, But Still Shows Decline

The American Institute of Architects' Architecture Billings Index rose almost two full points in July, but still shows a decline in demand for design services.

The July ABI rating was 47.9, up from 46.0 in June. The ABI continues its up and down rollercoaster ride as it has gone from 48.4 in April to 45.8 in May to 46.0 in June and 47.9 in July. Yet, the score reflects a continued decline in demand for design services as any score above 50 indicates an increase in billings.

As a leading economic indicator of construction activity, the ABI reflects the approximate 9- to 12-month lag time between architecture billings and construction spending. What the July ABI rating means, therefore, is that it's going to be at least spring 2011 before we even begin to see things get better in the AEC industry.

"Business conditions at design firms remain quite volatile," said AIA Chief Economist Kermit Baker. "While this recent uptick is encouraging, this state of the industry is likely to persist for a while as we continue to receive a mixed bag of feedback on the condition of the design market from improving to flat to being paralyzed by uncertainty."

As we said last month, until the ABI shows AT LEAST three consecutive months ABOVE 50, don't believe any projections that things will get better anytime soon. There's just no quantifiable data that anyone can point to with certainty that shows WHEN things will get better.

The new projects inquiry index dropped substantially from 57.7 to 53.1.

Regionally, the ABI breaks down as follows: Northeast (47.2, down from 47.7), South (47.9, up from 46.7), Midwest (46.7, up from 46.3), and West (45.2, up from 43.6). The South and West have improved for two consecutive months while the Northeast has dropped for two straight months.

By market sector, the ABI is as follows: commercial/industrial (50.4, down from 50.6), institutional (47.9, up from 45.0), multi-family residential (47.5, up from 46.5), and mixed practice (42.9, down from 44.7). Institutional is up for two straight months while commercial/industrial and mixed practice have dropped for two straight months.

Ed

Monday, August 2, 2010

No BlackBerry in Dubai?

Interesting news this morning that the United Arab Emirates will soon ban BlackBerry usage in the country.

The ban on BlackBerry e-mail, messaging and Web browsing services will extend to foreign visitors, too, which has potentially damaging repercussions on the AEC industry that has relied on the United Arab Emirates, and Dubai, in particular, for so much work in recent years.

After all, as any busy A/E firm leader will tell you, they call it a "CrackBerry" for a reason, and if you take one away from someone who uses it, it makes executives that much less productive than if they were able to read and respond to e-mails as they come in.

But you go where the business is, and if the price of doing business in Dubai is no BlackBerry then we may see a cadre of spouses sending their CrackBerry addicts to the wealthy Middle Eastern country.

Ed

Wednesday, July 21, 2010

Is the Third Wednesday of Each Month Groundhog Day?

Forgive me if you've heard this before, but there was a negligible increase in the American Institute of Architects' Architecture Billings Index last month.

Continuing it's "one step forward, two steps back, two steps forward, one step back" routine of the past three years, the June ABI rating was 46.0, up slightly from a reading of 45.8 in May. And that May numbers was a sharp decline from the 48.4 in April. The score reflects a continued decline in demand for design services (any score above 50 indicates an increase in billings).

As a leading economic indicator of construction activity, the ABI reflects the approximate 9- to 12-month lag time between architecture billings and construction spending. What the June ABI rating means, therefore, is that it's going to be at least spring 2011 before we even begin to see things get better in the AEC industry.

"The steep decline in nonresidential property values has slowed investment in new facilities," said AIA Chief Economist Kermit Baker. "Conditions at architecture firms continue to remain very soft, but we're optimistic that they will improve before the end of the year."

Until the ABI shows AT LEAST three consecutive months above 50, don't believe any projections that things will get better anytime soon. There's just no quantifiable data that anyone can point to with certainty that shows WHEN things will get better.

The new projects inquiry index did increase from 55.5 to 57.7, but as we've talked about before, that's as much a sign of more firms pursuing projects as it is there being more projects out there.

So we live in a world of speculative positivity, where people want the crystal ball to show things are going to get better. That's called wishing upon a star, and you can't plan with any certainty for 2011 that things are going to improve.

Your best course of action is to plan for this sort of topsy-turvy economy to keep middling along for the next year or so. Pursue strategic acquisitions, fill key positions, and try to prepare yourself for the upturn, whenever that may be.

Regionally, the ABI breaks down as follows: Northeast (47.7, down from 50.6), South (46.7, up from 45.9), Midwest (46.3, down from 48.5), and West (43.6, up from 42.9). By market sector, the ABI is as follows: commercial/industrial (50.6, down from 51.3), multi-family residential (46.5, down from 46.9), institutional (45.0, up from 43.4), and mixed practice (44.7, down from 46.8).

Ed

Friday, June 11, 2010

The day the music died?

Anyone who frequents Twitter (I use it to aggregate content more than anything else) has surely noticed that it has been "over capacity" several times this week.

Given the move toward social networking and away from "traditional" forms of marketing like e-mail or, for the truly daring, direct mail, I found it interesting that the Flavor of the Day, Twitter, has been clogged by too many users all week.

Would it make more sense to spend some of that intellectual capital on an under-utilized marketing channel like direct mail (the U.S. Postal Service is considering going to five days a week due to people not sending this via "snail mail")? Well, if the channels that everyone is using become overpopulated, your message is never getting out to your target audience, so why not use what's available?

Too expensive, you say? There's a concept called "target marketing" which is fuzzy to many of you seeking the widest possible audience to promote your services that you should remember when deciding to enter (or re-enter) the direct mail world.

Create your message, target your audience, and send it via the U.S. Post Office. At least you won't have to worry about it being "over capacity" and the message not getting through!

Ed

Tuesday, May 25, 2010

PSMJ Resources Inc. Announces 2010 Circle of Excellence

PRESS RELEASE - FOR IMMEDIATE RELEASE

PSMJ Resources Inc. Announces 2010 Circle of Excellence

Newton, MA—May 25, 2010—PSMJ Resources, Inc., the premier management consulting firm for the A/E/C (architecture/engineering/construction) industries, today published the 2010 PSMJ Circle of Excellence.

The 2010 PSMJ Circle of Excellence is determined by weighting each firm’s ranking in the overall 2010 PSMJ A/E Financial Performance Benchmark Report with respect to 13 individual benchmarks. These benchmarks are indicative of performance in the various aspects of business operations, including cash flow, overhead control, business development, project performance, staff utilization, and overall profitability.

“The PSMJ Circle of Excellence is not determined by firm revenue, profitability, or sheer size – nor is it determined by any subjective criteria. The 13 benchmarks that determine the PSMJ Circle of Excellence were chosen to reflect that the firms are well-managed, have a strong client base, and are led in a responsible and sustainable manner. PSMJ believes that clients prefer to work with well-run firms because they are more likely to provide superior service and value,” explains H.E. “Dan” Daniels, PSMJ’s survey editor.

The 2010 PSMJ Circle of Excellence reflects the performance of 41 participating design firms, 36 of which have agreed thus far to have their names published.

They are as follows:

A/R/C Associates, Inc.
Atlantic Coast Consulting, Inc
Barker Rinker Seacat Architecture
Bernardin Lochmueller & Associates Inc
Brown Engineers LLC
CP&Y Inc
Cooper Zietz Consulting Engineers, Inc.
Donan Engineering Co., Inc.
Environmental Standards
Eskew+Dumez+Ripple
Fentress Architects
Freese & Nichols Inc
Great West Engineering
H&A Architects & Engineers
Heneghan and Associates PC
HMB Professional Engineers Inc
King & King Architects LLP
Klohn Crippen Berger Ltd
Klotz Associates Inc
Larson Design Group (LDG)
LPA Inc
Luckett & Farley Architects & Engineers
Orchard Hiltz & McCliment Inc - OHM
P2S Engineering Inc
Pfluger Associates Architects
Ready Engineering Corporation
Rogers Lovelock & Fritz Inc (RLF)
Shannon & Wilson Inc
SHP Leading Design
SPEC Services Inc
Stanley Consultants Inc
The Walter Fedy Partnership
Thomas Miller & Partners, LLC
Wiley/Wilson
Williams Blackstock Architects
Wright-Pierce Engineers

In addition to publishing the PSMJ Circle of Excellence, PSMJ Resources Inc. will hold its fourth conference highlighting the business practices of these outstanding firms in September 2010 in San Diego, California, and will feature as speakers the leaders in PSMJ Circle of Excellence firms.

CONTACT:

Ed Hannan
Vice President, Publishing
PSMJ Resources, Inc.
10 Midland Ave.
Newton, MA 02458 USA
Email: ehannan@psmj.com
Phone: 617-965-0055, x 159

Now in its 30th edition, the 2010 PSMJ A/E Financial Performance Benchmark Report includes data from 203 A/E firms in the United States and Canada. The Benchmark Report provides detailed data and analysis on operating profits, overhead rates, utilization, financial ratios, marketing costs and much more.

About PSMJ Resources, Inc.
For more than 35 years, PSMJ Resources, Inc. has offered publications, educational programs, in-house training and management consulting services to A/E/C professionals worldwide. PSMJ Resources conducts more than 200 educational seminars and conferences annually, supported by major professional societies, including AIA and ACEC. Headquartered in Newton, MA, PSMJ Resources provides more than 150 titles in book and audio, and publishes three newsletters about A/E/C firm management. PSMJ Resources also produces the industry’s preeminent annual surveys on management salaries, financial performance, fees and pricing, and benchmarks for the design firm CEO. On the web: http://www.psmj.com/

Wednesday, April 21, 2010

ABI Trending Upward, Remains Negative

The American Institute of Architects' Architecture Billings Index ticked upward for the second consecutive month, posting its highest number since August 2008.

Its March rating of 46.1 rose from 44.8 the previous month and 42.1 in January. Though the number represents a continued decline in demand for design services (any score above 50 indicates an increase in billings), the March 2010 number is the highest score since August 2008.

"This is certainly an encouraging sign that we could be moving closer to a recovery phase, even though we continue to hear about mixed conditions across the country," said AIA Chief Economist Kermit Baker. "Firms are still reporting an unusual amount of variation in the level of demand for design services, from improving to poor to virtually non-existent. This increasing volatility is often a sign that overall business conditions may begin to change in the coming months."

The new projects inquiry index was 58.5, although that is a somewhat flawed statistic since it can be attributed to more firms pursuing the same projects as opposed to there actually being more projects available.

Regionally, the March ABI breaks down as follows: Midwest (50.5), Northeast (47.0), West (46.0), and South (44.4). By market sector, it breaks down thusly: multi-family residential (47.3), institutional (46.8), mixed practice (45.0), and commercial/industrial (44.7).

As a leading indicator of construction activity, the ABI reflects the approximate 9- to 12-month lag time between architecture billings and construction spending.

So the news is good, but it's too soon to say that the recession is over.

Ed
 
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