Chicago Bulls guard Derrick Rose is a Skittles fanatic, so when the Windy City-based candymaker found out, they hooked him up.
According to this article on CNBC.com, Wrigley, the company that makes the fruit-flavored candy, brought a custom Skittles vending machine to his house and promised to keep it stocked with Skittles for at least three years.
That's not even the coolest part: Rose gets the machine and the Skittles for free. The machine holds every variety of Skittles and it tempts him, in his own voice, whenever he walks by the machine.
As the article author mentions, this is a great lesson in public relations. But it's really a great lesson in client service. Doing something special for a client who says they love you will only make them love you more.
Maybe you're not bringing a vending machine to your client's office, but there are plenty of ways you can show a client you care about them. Handwritten thank-you notes, forwarding an article you find interesting, asking about their personal life, knowing things about them that even their co-workers don't know, are just some of the ways.
What are you doing today to show your clients you love them?
Ed
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