Monday, December 7, 2009

Surviving by Strategizing

Good blog post on the Building Design and Construction Building Team 360 blog from over the weekend about AEC strategies and tactics for 2010.

Robert Cassidy offers seven suggestions that AEC firms should do to survive 2010 while waiting for the economy to turn around, which he predicts will happen in either late 2010 or 2011.

Each of the seven is pretty solid advice ("1. Don't do anything stupid. This may seem obvious, but desperate times often lead to stupid decisions, like opening up new offices in so-called 'burgeoning markets,' either geographic or by market sector....Competitors who really do know those markets are already firmly in place and holding on tooth and nail; they won't be satisfied just crushing you, they'll do their best to emulsify you.") but the first three are the best (the other two are "doing well in a lousy economy" and "look to your strengths").

We're all in this mess together, but one resource that can help you navigate through it is PSMJ's 2010 AEC Firm U.S. Market Sector Forecast. It offers advice and insight into how your firm can improve its performance in 2010. Check it out here.

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