Monday, September 29, 2008

Do you know your A-B-Cs?

I saw an e-mail the other day from a principal of an A/E firm that contained an egregious spelling error. I won't repeat it here, since it was widely distributed, but let's just say that the e-mail did the sender no favors. It infuriates me to no end to see this. Maybe it's because I'm a professional writer/editor who, if nothing else, takes the five seconds necessary to spell-check all outbound communications. But it's not difficult, people. This blog has a spell-check feature. My Microsoft Outlook has a spell-check feature. My Microsoft Word has a spell-check feature. To not use it EVERY time is lazy at best, unprofessional at worst.

Oh, and for those of you who like to take shots at the marketing department and question the ROI you get from it, let me remind you that this came from a principal. You know, the guy who signs the paychecks for that marketing department. If the principal can't spell correctly, it's sort of unfair (sadly, not unexpected, however) for the same principal to put the marketing department under the microscope.



Unknown said...

If the text you selected is authoritative and strong, make it gentle and soft. If it’s emotion-evoking and poignant, make it direct and short. If it’s academic, apply some storytelling.

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Anonymous said...

Did you notice the punctuation in your first sentence?

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