Advertising Age's weekly e-mail newsletter had a poll in this week's issue asking which brand of the following is the most genuine: Johnson & Johnson, UPS, or Google. The background for that question is that while Google (which ironically spends nothing on advertising) earned the top spot in the 2007 Harris Interactive Reputation Quotient study, Johnson & Johnson was named the most genuine or authentic brand. UPS ranked No. 2 and Google ranked No. 3.
The poll question made me wonder, which A/E firms do you think have the most genuine brand? And why? Drop me an e-mail and let me know.
Ed
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